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Welcome to day 1 of the BUILD YOUR BRAND STORY CHALLENGE! 

SO....WHAT'S YOUR WHY?

When i was a little girl I OFTEN FOUND MYSELF IN TROUBLE BECAUSE I LITERALLY QUESTIONED EVERYTHING. i had to have answer for everything that was done and telling me "just because" simply wasn't enough for my curiosity. ULTIMATELY WE GROW UP ONLY REALLY GETTING SATISFACTORY ANSWERS TO OUR "WHY" AND SOMEWHERE DOWN THE LINE WE NEVER REALLY TAKE THE TIME DO DEFINE OUR WHY. YOU KNOW, WHY WE BEHAVE OR REACT IN A CERTAIN MANNER AND WHY WE'RE EVEN IN BUSiness. Sure- we give the surface answers like "I'm just really passionate about this" or "i want help people..." but really- why are we doing what we do?

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Your WHY SHOULD BE THE PRIMARY DRIVING FORCE BEHIND EVERYTHING THAT YOU DO AND CREATE IN YOUR BUSINESS. yOUR WHY RUNS THE SHOW- IT KEEPS YOU CENTERED AND ENSURES THAT YOU'RE ALWAYS STAYING TRUE TO YOU AND YOUR INTENDED AUDIENCE .

your WHY IS WHAT CREATES THE MAGIC IN YOUR BRAND...IT'S WHAT ATTRACTS EVERYONE TO YOU. yOU KNOW WHY? BECAUSE NOT ONE SINGLE PERSON IN THIS WORLD POSSESSES YOUR WHY-YOUR PASSION AND YOUR UNIQUE WHY. 

when you know your why you believe that your solution can solve any problem. Your why helps to define your brand culture and values and you'll forever have a lasting brand because your why fuels your purpose. YES, YES YA'LL...IT'S THAT IMPORTANT. 

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look within. 

Bet that wasn't the answer you were looking for BUT it's real. Look beyond the surface and standard issue responses and get to the heart of why you're really doing what you're doing. 

Remember When....

You were a kid and you use to imagine your dream life? You know...that fairy tale life we read about?

You finally solved the problem you were struggling with?

you ate pizza or ice cream (or your favorite food) for the 1st time and you knew life just couldn't get any better than this?

Well my friends- those are the feelings that your brand should be awakening in your audience. So let's start the process, shall we? 

FOR TODAY'S ASSIGNMENT I WANT YOU TO ANSWER THE FOLLOWING QUESTIONS: *IN YOUR JOURNAL or worksheets provided*

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PART 1:

  1. WHAT IS MY PURPOSE?
  2. WHAT DO I BELIEVE IN?
  3. WHY AM I IN BUSINESS?
  4. WHY DO I MATTER?
  5. WHY DOES MY BUSINESS MATTER?

WHEN YOU CAN SUCCESSFULLY ANSWER THESE QUESTIONS IT WILL LITERALLY HELP YOU DEFINE ALL OF THE CONTENT THAT YOU CREATE IN YOUR BUSINESS MOVING FORWARD. MORE THAN ANYTHING THIS EXERCISE HELPS YOU CONNECT WITH YOUR BRAND AND ONCE YOU'VE MADE THAT CONNECTION YOU WILL HAVE A FOREVER FAN. 

fOR EXAMPLE: APPLE

I'm an apple loyalist. iPhone, iPad, APPLE WATCH, Mac Book, APPLE TV...IF IT'S GOT AN APPLE ON it i want it. i'M SO LOYAL TO APPLE THAT I DON'T EVEN LOOK AT TECH REVIEWS- SURE, ANDROID AND SAMSUNG MIGHT BE THE SUPERIOR PRODUCT BUT IDGAF. YOU KNOW WHY? BECAUSE I LIKE APPLE. IT'S SLEEK-IT'S PRETTY-MY iPAD SPEAKS TO MY Mac Book AND MY Mac Book SPEAKS TO MY APPLE WATCH AND I DON'T MISS OUT ON A THING. hELL- I CAN EVEN FACETIME YOU RIGHT FROM MY COMPUTER. AND IF I DON'T WANT TO PICK UP MY PHONE TO SEND THAT TEXT MESSAGE I JUST SEND YOU A REPY FROM MY DESKTOP. IT JUST DON'T GET NO BETTER THAN THAT. 

But you know what else? apple is a dope company to work for. they believe in equality, they don't tolerate the bs, promote diversity and i'm a forever fan. listen-there have been times when i knew apple was on some bs- like these trash chargers we get BUT i ain't ever switching because they've made me fall in love with them time and time again. 

AND THAT...THAT'S HOW YOU WANT TO MAKE YOUR AUDIENCE FEEL. doesn't matter how many travel agents there are, nope-don't care that there is another real estate agent- oh, she writes copy too? That's great but i'm only rocking with R'CHELLE.

THAT TYPE OF LOYALTY GOES FAR BEYOND CUSTOMER SERVICE. THAT LEVEL OF LOYALTY IS CREATED ONLY WHEN YOU UNDERSTAND THE CORE OF WHAT YOU DO AND WHY YOU DO IT. BECAUSE I WANT TO LOVE THE FACT THAT ALTHOUGH YOU'RE A MAKEUP ARTIST YOU TAKE 5HOURS OUT OF YOUR WEEK AND GO TO SHELTERS TO SHOW VICTIMS OF DOMESTIC VIOLENCE HOW TO HIGHLIGHT THEIR NATURAL BEAUTY. I WANT TO KNOW THAT JUST BECAUSE YOU TEACH BIZ OWNERS HOW TO MASTER THEIR AUTOMATIONS AND TECH SYSTEMS THAT YOU SPEND A SATURDAY A MONTH TEACHING STEM AND CODING TO A GROUP OF KIDS. 

THE THING IS, I KNOW THAT EACH AND EVERY ONE OF YOU IN THIS CHALLENGE HAVE A VALUE SET THAT IS COMMENDABLE AND THAT YOU'RE PROBABLY HIDING IT FROM THE PUBLIC OR THINKING IT'S NOT IMPORTANT BECAUSE WE'VE BEEN PROGRAMMED TO BE HUMBLE. NAH BABY-IT'S TIME FOR YOU TO START SHARING THESE THINGS WITH US AND START BUILDING YOUR LOYAL AUDIENCE.

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PART 2: YOUR CORE BELIEFS

FOR THIS EXERCISE I WANT YOU TO DEDICATE 30-45 MINS ANSWERING THE FOLLOWING QUESTIONS. you can use this series of worksheetS or use your journal

1. Describe in detail what you do.

2. How did you come up with the idea for your business?

3. What stands out about your business and makes it unique?

4. What makes your solution different of all of the others in your niche?

5. Do you believe that the work that you’re doing has a true and lasting impact on people? Why?

6. How do you want people to feel about the work that you do?

7. What do you love the most about the work that you do?

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So, you want to win the chance to work with me 1:1 for a content review and content mapping strategy session? Here’s how:

Assignment: Head over to my Facebook Page  (you’ll see a comment thread started by me) and tell me the following:

  1. Who you are

  2. What you do

And answer one of the following questions:

  1. Who you are passionate about helping

  2. What you why is

Then leave the hashtag: #BuildYourBrandStory

And that’s your entry for the day!