Welcome to day 2 of the BUILD YOUR BRAND STORY CHALLENGE!
IT'S ALL ABOUT YOUR AUDIENCE
FOR THE LAST FEW DAYS IT'S BEEN ALL ABOUT YOU BUT TODAY WE'RE SHIFTING THE FOCUS TO YOUR SQUAD. THAT'S YOUR IDEAL AUDIENCE-THE PEOPLE YOU NEED TO GET IN FRONT OF- THE PEOPLE WHO NEED YOU AND YOUR BRAND.
WHO IS YOUR IDEAL AUDIENCE?
WHAT DOES YOUR IDEAL AUDIENCE LOVE (TV SHOWS, MUSIC, BLOG, BRANDS, FOOD)?
WHAT ARE THEIR HOBBIES?
WHY DO THEY NEED YOU?
THESE ARE ALL QUESTIONS THAT YOU NEED CONCRETE ANSWERS TO. WHY? BECAUSE IT'S WHAT GUIDES YOUR CONTENT. IN FACT IT TELLS YOU EXACTLY WHAT AND HOW YOU NEED TO BE CREATING FOR THEM.
YOU'RE WASTING YOUR TIME CREATING YOUR CONTENT, SALES, EMAILS PODCASTS ETC IF YOU'RE UNAWARE OF WHAT YOU AUDIENCE REALLY WANTS AND NEEDS. ONCE YOU KNOW WHAT THEY'RE CONSUMING, THEN YOU'VE STRUCK GOLD. KNOWING THIS WILL NOT ONLY CAPTURE THEIR ATTENTION BUT THEY'LL BECOME YOUR FOREVER FANS.
TODAY WE'RE GETTING TO THE BOTTOM OF UNDERSTANDING WHO YOUR IDEAL AUDIENCE IS AND WHY THEY NEED YOUR BRAND STORY AND YOUR BUSINESS.
CREATING YOUR UNIQUE CLIENT: YOU'RE GOING TO CREATE AN AUDIENCE AVATAR IN ORDER TO HELP YOU CLEARY DEFINE WHY THEY SHOULD CHOOSE YOUR PRODUCTS AND SERVICES. tHINK ABOUT WHAT'S IN IT FOR THEM. WHY THERE'S NOTHING BETTER THAN BEING A PART OF YOUR SQUAD.
tODAY'S JOURNAL PROMPTS (YOU CAN USE THE BUILD YOUR BRAND STORY WORKSHEETS)
*yOU'LL WANT TO DEDICATE ABOUT 30-45 MIN TO ANSWERING THESE QUESTIONS BECAUSE THEY WILL ULTIMATELY HELP YOU THINK ABOUT HOW YOU GOT HERE AND HELP BUILD AN ESSENTIAL PART OF YOUR BRAND STORY. *
1. What does she/he look like? What do they like to eat? What artists are on their favorite playlists? What are they reading? Who are they following on social media?
2, What are the primary issues that your audience is struggling with? What are their deepest desires and dreams? How do they really want to feel? *Use your adjectives*
3. How are you going to get past their objections, fears and challenges?
4. How will your audience react when they find your signature product/service? *Think of any objections and what would delight them.*
5. What problem are you providing a solution to? Be Specific.
6. What does your ideal audience think about you, your brand and your work?
Poll Your Audience:
Simply as your audience what they want and need. Ask them if you’re correct in your analysis and if you’re giving them what they’re looking for. Record your answers.
So, you want to win the chance to work with me 1:1 for a content review and content mapping strategy session? Here’s how:
Assignment: Head over to my Facebook Page (you’ll see a comment thread started by me) and tell me the following:
“I’m looking for 5 people who look and feel like ___________ to help. Are you one of them?”
“My program ______ helps my clients ______”
“If you’re looking to __________, my program ______ may be a great option for you.” •
Then leave the hashtag: #BuildYourBrandStory
And that’s your entry for the day!