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Welcome to day 2 of the BUILD YOUR BRAND STORY CHALLENGE! 

SO....WHAT'S THE MOMENT THAT SPARKED YOUR MAGIC?

WHAT'S THE MOMENT THAT SPARKED IT ALL FOR YOU? YOU KNOW, THAT MOMENT WHEN YOU KNEW THAT YOU HAD TO BRING YOUR IDEA AND BRAND TO LIFE?

i LIKE TO REFER TO THIS AS THE "AH HA" MOMENT. IT'S THAT MOMENT THAT IN A SENSE AWAKENS YOU AND MAKES YOU REALIZE THAT YOU'RE CALLED TO SOMETHING NEW AND DIFFERENT. tHINK OF THOSE MOMENTS WHEN YOU'RE GOING CRAZY LOOKING FOR YOUR CELL PHONE AND IT'S BEEN IN YOUR HANDS THE ENTIRE TIME. THE MOMENT WHEN YOUR IDEA FOR THE DREAM BUSINESS SUDDENLY COMES TOGETHER. 

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MY "AH HA" MOMENT OF CLARITY CAME IN 2011. I WAS WORKING AS A EDUCATIONAL POLICY WRITER FOR A NON-PROFIT ORGANIZATION. WE WERE ONE OF THE MOST WELL KNOWN AND TRUSTED LEADERS IN THE MARKET AND I WAS THE YOUNGEST AND ONLY AFRICAN-AMERICAN STAFF MEMBER IN MY DEPARTMENT. AS YOU CAN IMAGINE THIS WAS A HUGE ACCOMPLISHMENT- NOT JUST FOR ME, BUT FOR MY PROUD PARENTS AS WELL. 

THE PROBLEM WAS...I HATED THAT JOB. 

mY BOSS ENSURED THAT EACH DAY AT WORK WAS A LITERAL LIVING HELL AND DRIVING IN DC METRO TRAFFIC INTO MARYLAND EVERYDAY WAS PUTTING A TOLL ON ME. I'D ALREADY BEEN BLOGGING IN MY FREE TIME AND TOYING WITH THE IDEA OF FREELANCING. I KNEW I WAS ON TO SOMETHING BUT I FIGURED I'D KEEP STACKING UP MY DOUGH, SUFFERING AT WORK AND FIGURE IT OUT SOONER OR LATER. 

WELL

SOONER CAME BEFORE LATER AND IN MAY OF 2011 MY DEPARTMENT SUFFERED BUDGET CUTS AND I WAS ON THE CHOPPING BLOCK. SO SUDDENLY, HERE I AM WITH NO JOB AND THIS WILD AND CRAZY DESIRE TO START MY OWN BUSINESS. 

mY BUSINESS WAS FOUNDED IN A MOMENT OF MISFORTUNE BUT LET'S BE HONEST- HAD I NEVER LOST THAT JOB I WOULD HAVE CONTINUED TO SUFFER IN A JOB I HATED AND NEVER ACTED ON THE BUDDING IDEAS I HAD ABOUT STARTING A BUSINESS. 

DON'T GET ME WRONG-THE DECISION WAS FAR FROM EASY AND JUST ABOUT EVERYONE QUESTIONED MY SANITY BUT IT WORKED OUT. 

SO, WHAT'S YOUR "AH HA" MOMENT?

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tODAY'S JOURNAL PROMPTS (YOU CAN USE THE BUILD YOUR BRAND STORY WORKSHEETS)

*yOU'LL WANT TO DEDICATE ABOUT 30-45 MIN TO ANSWERING THESE QUESTIONS BECAUSE THEY WILL ULTIMATELY HELP YOU THINK ABOUT HOW YOU GOT HERE AND HELP BUILD AN ESSENTIAL PART OF YOUR BRAND STORY. *

1. wHAT HAS BEEN THE LOWEST POINT IN YOUR BUSINESS? YOU KNOW, THE MOMENT(S) THAT MADE YOU SERIOUSLY CONSIDER QUITTING.

2. WHAT SURROUNDING CIRCUMSTANCES PUT YOU IN THAT POSITION?

3. HOW DID BEING IN THAT PLACE IN YOUR BUSINESS MAKE YOU FEEL? 

4. DID YOU REALLY THINK THAT YOU WOULD HAVE TO WALK AWAY FROM YOUR BUSINESS (SHORT OR LONG TERM)?

5. WHAT DID YOU LEARN ABOUT YOURSELF AND YOUR BUSINESS DURING THAT TIME?

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So, you want to win the chance to work with me 1:1 for a content review and content mapping strategy session? Here’s how:

Assignment: Head over to my Facebook Page  (you’ll see a comment thread started by me) and tell me the following:

1. WHAT WAS YOUR MOMENT THAT SPARKED IT ALL OR

2. DESCRIBE A TIME WHEN YOU WANTED TO WALK AWAY FROM YOUR BUSINESS. WHAT DID YOU LEARN ABOUT YOURSELF AND YOUR BUSINESS IN THE PROCESS?

Then leave the hashtag: #BuildYourBrandStory

And that’s your entry for the day!